dc.contributor.advisor | Siti Nursyamsiah, Dra., M | |
dc.contributor.author | Rembulan Selaras, 14311547 | |
dc.date.accessioned | 2018-04-03T16:53:16Z | |
dc.date.available | 2018-04-03T16:53:16Z | |
dc.date.issued | 2018-03-12 | |
dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/6291 | |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh strategi fungsional terhadap kinerja bisnis perusahaan bagi UKM di Yogyakarta. Populasi dalam penelitian ini adalah pemilik/manajer UKM di Yogyakarta dengan teknik pengambilan sampel yang digunakan adalah judgmental sampling dengan jumlah sampelnya adalah 97 UKM di Yogyakarta. Metode analisis data dalam penelitian ini adalah Analisis Regresi Linier Berganda dengan SPSS. Hasil penelitian ini membuktikan bahwa terdapat pengaruh strategi keuangan yang positif dan signifikan terhadap kinerja bisnis, begitu juga dengan strategi pemasaran yang berpengaruh positif dan signifikan terhadap kinerja bisnis. Namun strategi produksi, sumber daya manusia, dan strategi penelitian & pengembangan tidak berpengaruh positif terhadap kinerja bisnis.
This study aim to determine the effect of functional strategy on business performance of Small to Medium Enterprises (SMEs) in Yogyakarta. The population in ths study are founder of SMEs in Yogyakarta. The data are obtained through judgmental sampling technique with total sample of 97 SMEs in Yogyakarta. The data analysis methods used in this study is Multiple Linier Regression Analysis done with SPSS. The results of this study proved that there are positive and significant effect of financial strategy on business performance, the same results also apply to the effect of marketing strategy on business performance with. In country to the previous strategies, the production strategy, human resource strategy, and research and development strategy have insignificant and no positive effect on business performance. | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | Strategi Fungsional | en_US |
dc.subject | Kinerja Bisnis | en_US |
dc.subject | Strategi Keuangan | en_US |
dc.subject | Strategi Produksi | en_US |
dc.subject | Strategi Sumber Daya Manusia | en_US |
dc.subject | Strategi Pemasaran | en_US |
dc.subject | Strategi Penelitian & Pengembangan | en_US |
dc.subject | UKM | en_US |
dc.subject | Functional Strategy | en_US |
dc.subject | Business Performance | en_US |
dc.subject | Financial Strategy | en_US |
dc.subject | Production Strategy | en_US |
dc.subject | Human Resource Strategy | en_US |
dc.subject | Marketing Strategy | en_US |
dc.subject | Research and Development Strategy | en_US |
dc.subject | SME | en_US |
dc.title | PENGARUH STRATEGI FUNGSIONAL TERHADAP KINERJA BISNIS PERUSAHAAN BAGI UKM DI YOGYAKARTA | en_US |
dc.type | Undergraduate Thesis | en_US |