Strategi Digital Marketing Chalkboard Asia Dalam Membangun Brand Image Extra Joss Blend Sebagai Minuman Berenergi

Abstract

With the appearance of internet, the growth of marketing also goes to a new level, a new era where marketing on the e-world is called Digital Marketing. Digital marketing is used by corporation and companies to build their brand image, on this case several corporation and companies use the service of Digital Marketing Agency to work on their brand image. These Agency’s give a big impact on building brand image’s of corporation and companies through digital marketing. Just like what Chalkboard Asia did on building the brand image of Extra Joss blend as an energi drink. In the introduction above, the researcher wants to explain the strategies of how Chalkboard Asia builds the brand image of Extra Joss Blend as an energy drink. This research uses consctructivism paradigm and qualitative approach and is finished in sevent months. The researcher also uses digital marketing theory, advertising agency theory, brand theory, and brand image theory on this research about Chalkboard Asia’s strategy on building the brand image of Extra Joss Blend as an energy drink. The result on this research is Chalkboard Asia as an digital marketing agency used the “Feel and Look” strategy to build the brand image of Extra Joss Blend through several digital platforms such as Facebook, Twitter, Instagram, and website. Although, Facebook is the main digital platform that Chalkboard Asia used on building the brand image of Extra Joss Blend. The “Feel and Look” strategy that Chalkboard Asia used consists of visuals (color tone), design style, language, and main content that is related with Extra Joss Blend’s marketing goals which targets youth who are into sport.