| dc.description.abstract | AlvianiIntanMentari. 12321172. Integrated Marketing Communication Strategy of Digital
Media In Online Travel Agent PT Tiket2 Indonesia (Descriptive Study of Online Website
www.Tiket2.com and www.Indoneo.com). Minithesis of Bachelor Degree. Communication
Studies Department, Major Psychology and Social Culture Faculty, Indonesian Islamic
University, 2016.
Currently, the online travel agent business is engaged in the service that has the
purpose to set up a trip. The majority of internet users is among the well-educated
professionals who often do the travelling or sightseeing, the consumer can use multiple
domains marketing commercial or non-commercial use for planning, search, reservation and
purchase products and services through accommodation booking confirmation online..
The purpose of this research takes title: integrated marketing communication strategy
of Digital Media In Online Travel Agent PT Tiket2 Indonesia (Descriptive Study of Online
Website www.Tiket2.com and www.Indoneo.com) as well as knowing the factors supporting
and barrier in integrated marketing communication strategy of digital media in online travel
agent PT Tiket2 Indonesia website www.Tiket2.com and online www.Indoneo.com. This
research use the paradigm of Constructivism with a descriptive qualitative research methods.
Furthermore, in the stage of collecting data through observation of the field, interviews with
the related parties as Director, Manager and Team Issuer PT. Tiket2 Indonesia as well as
documentation or archive to complement the findings of the research
Integrated marketing communication strategy research Digital Media On Online
Travel Agent PT Tiket2 Indonesia Descriptive Studies Website www.Tiket2.com and Online
www.Indoneo.com this produced findings were analyzed with the theory of Integrated
Marketing communications (IMC) Jefkins, Kotler and Sulaksana. The Findings integrated
marketing communication strategy research digital media online travel agent against the
website www.Tiket2.com as a service booking airline tickets online and www.Indoneo.com in
Indonesia tour packages booking online. Using the utilization of advertisement by placing
ads in print Yellow Page and on the page magazine airline Air Asia online media as well as
on Twitter, Facebook and Google +. Company Tiket2 Indonesia using sales promotions
through social networking via quiz promo by giving free tickets with limited capacity, not just
promotional information, all the tricks and tips, travel information services of booking air
tickets, flight schedules from around the city in Indonesia as well as Internasioal are
available on the page www.tiket2.com, www.Indoneo.com website, Twitter and Facebook.
The role of personal selling and cyber marketing for domain marketing travel agents sell
tickets online and Indonesia tour packages with discount price or give a promo for the
interests of consumers. Telemarketing and email blast applied in direct marketing strategy, a
special Division on public relations and sponsorship not available in PT Tiket2 Indonesia. | en_US |
