Pengaruh Gaya Hidup Mahasiswa Terhadap Perilaku Konsumsi Dalam Perspektif Ekonomi Islam (Studi Pada Mahasiswa Jurusan Ekonomi Islam UII Dan Mahasiswa Ekonomi Islam UNIDA

Abstract

Technological advances have a great deal of impact towards the behavior and ways of life of a person. A way of life pictures a person in whole about their interaction with the environment. One of which are a trend and mostly favored by most people especially university student is a modern way of life. This modern way of life effect consumer’s decision, because by only following good images of modern life will give them the satisfaction. This could be inferred specifically to the effect toward social interaction, hanging out places and way of appearances. The purpose of this study was to determine and analyze the variables that influence to consumption behavior in islamic economic perspective. The sample in this study were students of Islamic Economics Islamic University of Indonesia and student of Islamic Economic Darussalam Gontor University. The author uses a questionnaire to gather information, while samples in this study was 35 students of Islamic Economics Islamic University of Indonesia and student of Islamic Economic of Darussalam Gontor University class 2012, 2013 and 2014. This study uses multiple regression analysis. This research results indicate that the influence of the lifestyle of students signifikant influence on consumer behavior in the perspective of Islamic Economics and Unida UII students. And based on the test of man whitney for comparative test the influence of lifestyle on the consumption behavior of students of Islamic Economics UII and UNIDA known that lifestyle variables on the consumption behavior of the most influential is the student UNIDA with a mean of 37% and a mean 34% of the students UII seen based on answers to a questionnaire has been investigated. T test results conclude that there is a variable that does not have a significant effect on the consumption behavior of variable aktivtas at UII students and UNIDA and the variable interest on UII students.