Perceptions Of The International Food Travel Vlog: Asian Food Of Ria SW And Jwestbros

Abstract

The development of digital technology and the speed of the internet changed the way of communication and dissemination of information around the world at this time with the emergence of social media. YouTube as a medium for disseminating information with various types of videos uploaded from all over the world, one of which is vlogs. Vlogs have various types of information conveyed, one of which is well-known is the food vlog. Some food vloggers who are famous for their food vlog content that are not only available domestically but also in Asian countries such as Korea, Thailand, and Japan are Ria SW and JWestBros. Food vlogs perceived differently by the viewers depending on the factors included. This research is aimed to describe viewers' perception towards the video of international Asian food travel vlog Ria SW and JWestBros. and the factors that influence it. This research used a qualitative approach as the method and constructivism as a paradigm. Data were collected by interview using purposive sampling technique to viewers from Ria SW and JWestBros. In findings, viewers perceived food vlogs video as a source of information, education, and entertainment for the viewers. However, the food vlog with the title 'Mukbang' is perceived differently by viewers only as an entertainment medium. This research also found several factors that influence how viewers perceived food vlogs, including vlog content, visuals, and additional elements. In addition, there were internal factors from the viewers which affected the viewers' perception, there were experience, culture background and motivation.