| dc.description.abstract | The development of digital technology and the speed of the internet changed the way
of communication and dissemination of information around the world at this time with the
emergence of social media. YouTube as a medium for disseminating information with
various types of videos uploaded from all over the world, one of which is vlogs. Vlogs have
various types of information conveyed, one of which is well-known is the food vlog. Some
food vloggers who are famous for their food vlog content that are not only available
domestically but also in Asian countries such as Korea, Thailand, and Japan are Ria SW and
JWestBros. Food vlogs perceived differently by the viewers depending on the factors
included. This research is aimed to describe viewers' perception towards the video of
international Asian food travel vlog Ria SW and JWestBros. and the factors that influence it.
This research used a qualitative approach as the method and constructivism as a paradigm.
Data were collected by interview using purposive sampling technique to viewers from Ria
SW and JWestBros. In findings, viewers perceived food vlogs video as a source of
information, education, and entertainment for the viewers. However, the food vlog with the
title 'Mukbang' is perceived differently by viewers only as an entertainment medium. This
research also found several factors that influence how viewers perceived food vlogs,
including vlog content, visuals, and additional elements. In addition, there were internal
factors from the viewers which affected the viewers' perception, there were experience,
culture background and motivation. | en_US |
