| dc.description.abstract | The aim of this research is to examine the key factors that influence
Indonesian customers to repurchase South Korean beauty products. This study
intents to verify the relationships between four variables namely perceived price,
country of origin, customer satisfaction, and repurchase intention. The researcher
developed a framework model in which perceived price and country of origin act
as independent variables, repurchase intention acts as dependent variable, and
customer satisfaction acts as mediating variable. This study applies structural
equation modelling (SEM) by using software AMOS version 24 and software SPSS
version 16 in order to examine the proposed model, examine the hypotheses, and
determine the relationships between the four marketing variables. In total, there
were 166 valid respondents that were gathered through primary data collection
method analysed in this study. Results show that perceived price significantly
influences customer satisfaction, country of origin significantly influences
perceived price and customer satisfaction, and customer satisfaction significantly
influences repurchase intention. However, the results also show that perceived price
does not influence repurchase intention and country of origin does not influence
repurchase intention. Not many studies examined a general construct of repurchase
intention related to beauty products. This study helps to recognise what factors
become basic consideration for Indonesian consumers in repurchasing South
Korean beauty products. This study also helps marketing managers in beauty
industry in Indonesia to know more about Indonesian consumers preferences when
it comes to beauty products. | en_US |
