International Finance and Accounting Short Degree Program (SDP)
Cagiva Dwiligia Putri, 13311048
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In this era of globalization, companies are trying to be more advanced than other competitors. There is a declining in the using of the old principles of competing in the marketplace (Markovic, 2008). In the globalization era, companies have to deal with innovation, where rates of innovation are an uncertainty acceptance and have a strong relationship with the cultural value (Suddle, Beugelsdijk, & Wennekers, 2007). Therefore, there is a need in term of a new way to manage the organizational change caused by existing new challenges and cyber age (Markovic, 2008). Using creativity to create innovation can help the company to adjust to the different situation caused by globalization, and creativity itself has a strong relationship with entrepreneurial culture (Suddle, Beugelsdijk, & Wennekers, 2007). In the end, the company has to be able to decide the way they operate a certain management control system while the entrepreneurial culture exists within the company, without changing the goal of the company (Markovic, 2008). Talking about innovation, the entrepreneurial culture could help the company to beat the competitors with some new creative ideas because the entrepreneurial culture tends to make people involve the company to be more creative (Leadership IQ, 2012). On the other hand, the company needs a special control related to the entrepreneurial culture, such as personnel control, because the company needs to select what kind of candidate who is suitable for the company that is applying the entrepreneurial culture and personnel control is one of the best fit because personnel control takes care more about recruitment and training of the employees (Efferin & Hopper, 2007).
- Management