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    TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE

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    Date
    2018-04-17
    Author
    Dea Lupita Galuh Winahyu, 14311102
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    Abstract
    Film-Induced Tourism has a significant role as a powerful marketing media in marketing a tourism destination place. Film-Induced Tourism use visual media such us television program, movies, YouTube, and other media to spread the content. The aim of this research is to prove the effect on Film-Induced Tourism through tourism television program in affecting people or tourist intention to visit the destination place. The variable that examine in this study is empathy, nostalgia, perceived risk, place familiarity, place image that will affect the tourist visit intention. This research is conducted in Yogyakarta. The data is collected by using questionnaire based on Likert scale. The method of sample is using purposive sampling with 251 respondents were chosen to represent overall users. The data was then analyzed by using Structural Equation Modeling analysis with the helping of SPSS and AMOS. The result of this study model shows the relationship between the effect of tourism television program and tourists’ visit intention to Bali as a destination choice is positive and significant. Film-Induced Tourism memiliki peran pemasaran yang kuat di pasar. Film-Induced Tourism menggunakan media visual seperti program televisi, film, YouTube, dan media lainnya. Tujuan dari penelitian ini adalah untuk membuktikan pengaruhnya Film-Induced Tourism melalui program televisi pariwisata terhadap niat berkunjung seseorang atau wisatawan ke Bali sebagai pilian destinasi wisata. Variabel yang diteliti dalam penelitian ini adalah empati, nostalgia, persepsi resiko, familiaritas tempat, dan citra tempat wisata yang akan mempengaruhi niat kunjungan wisatawan. Penelitian ini dilakukan di Yogyakarta. Data dikumpulkan dengan menggunakan kuesioner berdasarkan likert-scale. Metode pengambilan sampel menggunakan purposive sampling dengan 251 responden. Data kemudian dianalisis dengan menggunakan analisis Structural Equation Modeling dengan bantuan SPSS dan AMOS. Hasil dari model penelitian yang meneliti tentang hubungan pengaruh program televisi pariwisata terhadap niat berkunjung wisatawan ke bali sebagai pilihan destinasi wisata ini adalah positif dan signifikan.
    URI
    https://dspace.uii.ac.id/handle/123456789/6623
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