| dc.description.abstract | Public Relations has close ties with a variety of media, both print media
such as newspapers, magazines, and tabloids, as well as electronic media such as
television, radio, or the internet. Because through and engage the media that, Field
Public Relations can perform according to their field of activities is media relations
activities such as the Press Conference, Press briefing, Press Tour, Press Release,
Special Event, Press Luncheon, Press Interview. Media relations activities can be
done to deliver a message to the audience through the press effectively, and spread
widely when channeled through the media well.
Media relations is a matter pertaining to the communication media. Media
communication is necessary because it becomes a very important tool and efficient
in berkomuniaksi with the public. First find the strengths and weaknesses of the
organization's resources. Then pay attention to the opportunities and threats of the
external environment of the organization. After it began to notice the technical
dimension or principles pertaining to media relations.
Media relations strategy includes managing relationships, develop a
strategy and develop a network of three strategies according to Yosal Iriantara has
been well implemented by the Radio Republic Indonesia Yogyakarta and the
strength of the institution itself.
Seven activities of media relations there are six activities run by RRI Yogyakarta as
routine activities each year are never missed and activities dilakuykan never
changed annually ie press conferences, press interviews, press luncheon, press
releases, press briefing, and special events. special events and press luncheon be
featured on media activities | en_US |
