| dc.description.abstract | The background research based on company competition in producing drinking
water in packaging ( DWIP) growing up springing, but the company sometimes not seen
the quality of their products in view of consumers.
The purpose of the research is to evaluate the quality of to the drinking water in
packaging (DWIP) AirKu, how big the quality that were on the AirKu products, with the
variable of the research is quality product, features product, design product, price and
brand.
A population that used in research is consumers who come directly to buy AirKu
in the kulon progo. Sample used in this research as many as 100 respondents and
techniques used namely non-probability sampling with the methods purposive sampling (
the sample collection deliberately ). Data collection use by spreading kuisioner and
alalisis methods using the validity, reliability test, statistical descriptive, and top two
boxes.With the help of software spss 21.
The results of the study got that all indicators expressed valid, because corrected
item-total correlation every indicators above 0.3 and reliable, because the value of
cronbachs alpha every indicators above 0.6. Mean the judgment of respondents to all
indicators are on range 3.41 - 4.20, it means respondents feel agree to the product
“AirKu” and respondents feel been satisfied. | en_US |
