Crisis Management Soekarno Hatta International Airport Toward International Flight During Covid-19 Pandemic

Abstract

As Covid-19 cases once again surged in Indonesia between June and October 2021, the Indonesian government create and implement regulations relating international flight which at the time there were at least 5 amendments. Additionally, Covid-19 had altered consumer behavior, causing passengers to pay closer attention to factors of cleanness and safety. Thus, crisis management of Soekarno – Hatta International Airport toward International Flight during June – October will be the main object to be studied as well as the factors which support and hinder. To answer research questions, the researcher used a qualitative approach utilizing tools such as interviews, observation, and documentation in gathering data. Public relations at Soekarno – Hatta International Airport uses an Adaptive strategy by carrying out 4 stages of crisis such as identification and analysis, crisis isolation, program strategy and control program in 3 phases of crisis management. Firstly, during the pre-crisis stage, several activities such as media monitoring and coordination meetings are used in identification and analysis crises. Type of communication employed during this period is instruction information. The isolation program does not implement whilst various crisis management and crisis communication strategies utilized. Instructional information is the type of communication used at this time. In the post-crisis stage, implementing a control program where publications of accreditation are classified as recovery and media monitoring as a form of learning to prepare for potential crises in the future. The type of communication implemented in post-crisis includes internalizing information.