| dc.description.abstract | As Covid-19 cases once again surged in Indonesia between June and October 2021, the Indonesian
government create and implement regulations relating international flight which at the time there
were at least 5 amendments. Additionally, Covid-19 had altered consumer behavior, causing
passengers to pay closer attention to factors of cleanness and safety. Thus, crisis management of
Soekarno – Hatta International Airport toward International Flight during June – October will be
the main object to be studied as well as the factors which support and hinder. To answer research
questions, the researcher used a qualitative approach utilizing tools such as interviews,
observation, and documentation in gathering data.
Public relations at Soekarno – Hatta International Airport uses an Adaptive strategy by carrying
out 4 stages of crisis such as identification and analysis, crisis isolation, program strategy and
control program in 3 phases of crisis management. Firstly, during the pre-crisis stage, several
activities such as media monitoring and coordination meetings are used in identification and
analysis crises. Type of communication employed during this period is instruction information.
The isolation program does not implement whilst various crisis management and crisis
communication strategies utilized. Instructional information is the type of communication used at
this time. In the post-crisis stage, implementing a control program where publications of
accreditation are classified as recovery and media monitoring as a form of learning to prepare for
potential crises in the future. The type of communication implemented in post-crisis includes
internalizing information. | en_US |
