Browsing Faculty of Business and Economics by Author "Anas Hidayat, Drs., M.B.A., Ph.D."
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Analisis Pengaruh Performance Quality Terhadap Costumer Satisfaction Dan Costumer Loyalty Di Warung Angkringan Lombok Abang
Whida Nur Katika (Universitas Islam Indonesia, 2012)Skripsi ini berjudul Analisis Pengaruh Performance Quality Terhadap Costumer Satisfaction dan Costumer Loyalty di Warung Angkringan Lombok Abang. Penelitian ini bertujuan untuk menjelaskan pengaruh positif performance ... -
ANALYZING THE EFFECT OF INSTAGRAM -BASED BRAND COMMUNITIES ON BRAND LOYALTY
Muhammad Yoga Izzani, 15311050 (Universitas Islam Indonesia, 2019-05-28)The purpose of this study is to show how Instagram-based brand community can affect the elements of customer-centric model (the relation between customer to the brand, product, company and other customers) that use three ... -
CUSTOMER ADVOCACY AS A RESULT OF THE RELATIONSHIP BETWEEN IDOL ATTACHMENT AND CUSTOMER LOYALTY IN K-POP INDUSTRY
REVALIA NOER HANIFAH, 15311107 (Universitas Islam Indonesia, 2019-05-24)In these past years, Korean pop or commonly called as K-Pop becomes the most trending topic in the Internet. Starting from its first presence, K-Pop never subsided reported. As everyone is talking about this genre, K-Pop ... -
CUSTOMER SATISFACTION TOWARD GRAB APPLICATION IN BALIKPAPAN
SAPUTRA, GIESKA TRISNA (Universitas Islam Indonesia, 2023-08-01)Currently, many people are familiar with e-commerce or online shopping platforms due to their convenience and speed. One of the examples is the Grab application. Behind the rapid development of e-commerce in Indonesia, ... -
EXAMINING STUDENTS’ PERCEPTION OF E-SERVICE QUALITY IN GO-FOOD SERVICE
Helmy Ilham Nugraha, 14311331 (Universitas Islam Indonesia, 2019)Kualitas layanan adalah salah satu faktor terbesar dalam menentukan kesetiaan konsumen. Tujuan dari penelitian ini adalah untuk menganalisis bagaimana kualitas layanan perusahaan Go-jek dapat mempengaruhi kepuasan pelanggan ... -
The Impact Of Salesperson’s Behavior On Consumer’s Purchase Intention A Study Of Fashion Retail Stores In Yogyakarta
Afra Aprilia (Universitas Islam Indonesia, 2016)Little attention has been directed at the actions performed by the salespersons at the store. Whereas, fact is the manners of a salesperson mean a lot to a customer, which further gives an implication to the process of ... -
Laporan Magang ANALISIS STRATEGI PEMASARAN SEGMENT GOVERNMENT PT. TELKOM INDONESIA WITEL YOGYAKARTA DALAM MENINGKATKAN JUMLAH PENJUALAN
Listiyani, Lisa (Universitas Islam Indonesia, 2023-10-26)Magang merupakan salah satu alternatif yang dapat dipilih untuk menempuh tugas akhir program Strata-1 di Fakultas Bisnis dan Ekonomi. Tugas akhir magang ini ditempuh oleh penulis dengan mengkaji PT. Telkom Indonesia. PT. ... -
PENGARUH KREDIBILITAS ENDORSER DAN KONEKSI MEREK-DIRI TERHADAP EKUITAS MEREK PADA MARKETPLACE SHOPEE
Nawa, Nisa Ulin (Universitas Islam Indonesia, 2023-03-31)Penelitian ini berjudul “Pengaruh Kredibilitas Endorser dan Koneksi Merek-Diri terhadap Ekuitas Merek pada Marketplace Shopee”. Penelitian ini bertujuan untuk menganalisis apakah kredibilitas endorser dan koneksi merek-diri ... -
Pengaruh Kualitas Pelayanan, Citra Merek, Kepuasan Dan Kepercayaan Pelanggan Terhadap Kesetiaan Pelanggan (Studi Kasus Pada Bento Cafe Yogyakarta)
Hairul Umam B (Universitas Islam Indonesia, 2016)Penelitian ini terkait dengan bagaimana Pengaruh Kualitas Pelayanan, Citra Merek, Kepuasan dan Kepercayaan Pelanggan Terhadap Kesetiaan Pelanggan. (Studi kasus Pada Bento Cafe Yogyakarta).Tujuan dari penelitian ini adalah ... -
TWO WAY COMMUNICATION EFFECT ON ONLINE HOTEL BRANDING
IVANDI RACHMAT, 15311468 (Universitas Islam Indonesia, 2019-09-24)Hotel website is one of the tools that supports online branding, in order to make it easier for customers to serve hotel bookings online. In addition, it is also used as a place to find information from the hotel. However, ...