THE ROLE OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT IN THE INTERNAL MARKETING OF EMPLOYEE (Case Study in Pamella Supermarket Yogyakarta)

Abstract

This research was based on the development of human resources in Pamella Supermarket company in Yogyakarta. The purpose of this study was to determine the influence of internal marketing, job satisfaction and organizational commitment. The data analysis method was Structural Equation Modeling (SEM). The sampling technique used the census method. The population was all employees of Supermarket Pamella. The results of this study proved that internal marketing had significant and positive influence on job satisfaction, internal marketing had significant and positive influence on organizational commitment and job satisfaction had significant and positive influence on organizational commitment.