The Influence of Culture Toward Investor’s Decision Making

Abstract

Nowadays, the role of financial market is getting more and more important as people tries to invest their money to get more profit from that. A market that was once as blue as the sea has turned into a blood-colored sea because there are too many competitors to get the best investment decision. This, unexceptionally, affects both the individual and institutional investor. In order to survive in this situation, an investor must know what is the factor behind every investment and one of them is cultural background. The aim of this research is to know the best investment decision an investor can get by knowing the effect of their cultural background toward their decision making. This research is also aim to give knowledge to both individual and institutional investor about the presence of cultural background influence toward investment decision making progress.