| dc.description.abstract | The post-pandemic recovery of the tourism and event industry has
intensified competition among service providers, particularly in terms of digital
visibility. This situation requires companies to optimize search engine–based
marketing strategies to effectively reach potential customers. This study aims to
analyze the implementation of Search Engine Optimization (SEO) article strategies
and examine their relationship with website traffic performance at PT Tourezia
Cakra Inspira during the internship period from February to July.
This study adopts a qualitative descriptive approach using a case study
design. Data were collected through direct observation during the internship,
interviews with the SEO Supervisor, and secondary data analysis obtained from
Google Analytics and Google Search Console. The analysis focuses on the SEO
article writing process, website traffic patterns, and internal factors influencing
organic traffic performance.
The findings indicate that PT Tourezia Cakra Inspira has implemented SEO
article strategies through a systematic process, including keyword research, content
planning, article writing, on-page optimization, and performance monitoring. SEO
articles function as initial entry points that direct users to the company’s core service
pages, particularly event services. However, despite consistent article publication,
website traffic performance remains unstable, as reflected in fluctuating visitor
numbers and relatively low click-through rates.
These findings suggest that SEO effectiveness is influenced not only by
content volume but also by content relevance, strategic consistency, and continuous
use of analytical data. Accordingly, this study recommends the development of a
structured SEO editorial calendar, optimization of on-page elements, and data-
driven performance evaluation to improve traffic stability and strengthen the
company’s digital visibility. | en_US |
