| dc.description.abstract | This Business-Based Final Project focuses on the development of Binbin Meal, a
frozen food and homemade snack business that offers healthy products without
preservatives. As more people become aware of healthier eating habits, the business
has developed to provide food options that are practical, budget-friendly, and safer for
everyday consumption. The purpose of this business development is to increase
business competitiveness, enhance product quality, improve operational efficiency, and
expand market reach. The analysis was based on financial performance evaluation,
market and consumer behavior analysis, SWOT analysis, and the marketing and
operational strategies implemented during business operations. Based on the evaluation
results, the growing consumer interest in practical yet healthy food products indicates
that Binbin Meal has a significant market opportunity. Despite its progress, the business
still encounters challenges related to limited production capacity, inconsistent product
quality, and suboptimal use of digital marketing. To address these issues, a number of
strategies are suggested, including reinforcing brand identity, diversifying products,
increasing production efficiency, expanding distribution networks, and making better
use of digital marketing platforms. Short-term development plans focus on improving
operational processes, enhancing packaging quality, and increasing digital promotional
efforts. Meanwhile, long-term plans emphasize broader market expansion, stronger
business management systems, and sustainable product innovation. Sustainability
strategies include maintaining sound financial management, improving production
efficiency, and building long-term customer relationships through continuous product
and service improvement. Overall, the proposed strategic actions are expected to
support sustainable business growth, strengthen market positioning, and improve long-
term competitiveness. These strategies also aim to enhance product quality and
operational efficiency. In addition, expanding digital marketing and distribution
channels helps reach a wider target market. | en_US |
