| dc.description.abstract | The art of outfit Berkain (wearing traditional Indonesian clothing) in the current era
has again received significant attention from the community, especially the younger
generation as a form of cultural preservation. This study analyzes women's interest in
wearing traditional Indonesian clothing as portrayed in educational content on TikTok by
the account @raniaayamin. Using a qualitative method, this research explores how TikTok's
digital platform influences women's understanding and interest in re-using the outfit berkain
which can have a good or bad impact in the current era. Supported using purposive sampling
method where the research subjects are focused on female gender, aged 18-23 years,
domiciled in Jogja, and like or have worn berkain outfits. Data was collected through
observation and interview approaches to several female students as well as analyzing from
campuses located in Yogyakarta. The findings of this study illustrate how the perceptions
of modern women with different family backgrounds, friendships, and also the social
environment (campus) of the Berkain itself, while showing that the account of
@raniaayamin has succeeded in bridging cultural appreciation by bringing positive changes
in views of traditional fabrics such as cloth with modern trends. Other factors that support
women in feeling comfortable when using Berkain are influenced by several aspects such as,
comfortable material factors, mobility, the attractiveness of interesting and good fabric
motifs, and finally the psychology of comfort. This research also highlights the role of
TikTok social media as an educational tool for cultural preservation that offers insight into
the evolving role of traditional practices in contemporary contexts. | en_US |
