Manajemen Kampanye Edukasi MPASI oleh Asosiasi Ibu Menyusui Indonesia (AIMI) cabang Jogjakarta

Abstract

Campaign is one of the activities that have a goal to make changes to the mindset of people who initially did not know to know. Campaigns are not only political, but there are also social campaigns. This is done with the basis of a group of people who have concern for the community. As performed by AIMI Jogja branch by conducting MPASI education campaign to the people of Jogja. This activity is considered very helpful because there are still many people who do not understand about the provision of MPASI in children. This research method used qualitative approach with in-depth interview and observation. The purpose of this research is to be able to know how MPASI education campaign management conducted by AIMI Jogja branch. Based on the results of research known that campaign management is done by following the stages of campaign activities, so that campaigns can be said to run effectively. Where the need to follow the stages consisting of the planning stage that includes preparation before the campaign is done. Implementation phase that includes time for campaign implementation and evaluation phase to find out whether the campaign is doing well according to the participants. From campaign management there are campaign activities conducted by AIMI Jogja branch that is offline campaign and online campaign. Where an offline campaign consists of educational class activities as well as celebrations and talk shows. As for online campaigns through social media.