| dc.description.abstract | The research explored the Special Region of Yogyakarta towards online food
delivery services, which had become a prominent trend within the food and
beverage industry. Consumers were increasingly opting for the convenience of
ordering food online rather than traditional dining out or takeout. This study aimed
to develop an integrated model to examine the relationship between several
antecedents (perceived ease of use, time-saving orientation, convenience
motivation, privacy and security, and behavioral intention) and repurchase intention
towards OFD services. Data were collected through a questionnaire survey of 200
respondents in Special Region of Yogyakarta and analyze using the SmartPLS
v.3.2.9 tool with the SEM (Structural Equation Model) analysis. The findings
revealed that time-saving orientation, convenience motivation, and privacy and
security positively influenced behavioral and repurchase intentions. These results
offered valuable insights for OFD service providers and researchers, shedding light
on the key factors driving urbanites to adopt and continue using these services. | en_US |
