Hubungan Iklan Susu Formula terhadap Motivasi Ibu untuk Memberikan Asi Ekslusif di Kelurahan Wonokeling, Kecamatan Jatiyoso,Kabupaten Karanganyar
Abstract
The Background: Many factors influence maternal behavior to give exclusive
breastfeeding, including the effect of infant formula advertising. Formula milk
advertisements in various media to create the impression as if the formula has a
better or equal content of breast milk so it can replace the function of breast milk.
Objective: To determine the relationship formula milk ads with maternal
motivation exclusive breastfeeding
Methods: The study design was a cross sectional study. The population of this
study were all mothers of infants aged 0-18 months in the Village area
Wonokeling, District Jatiyoso Karanganyar. The number of mothers with infants
who meet the age is 53 people. The variables in the study were (1) Independent
variables: Infant Formula Advertising and (2) dependent variable: Exclusive
Breastfeeding Mother Motivation. This study uses primary data taken from
questionnaires. Instrument or gauge data used in this study is a questionnaire. To
test the validity of the computer with the help of SPSS for windows version 17.0
product moment correlation of Karl Pearson.sedangkan testing internal
consistency reliability using approaches based on data from the once imposing a
gauge against a group of subjects. The method of analysis in this study is the Chi
Square test.
Results: There is a relationship between exposure to advertising of formula milk
exclusive breastfeeding with maternal motivation shown by the χ2 test p-value =
0.015, p <0.05, which means that the magnitude of the frequency of the two
groups of infant formula advertising exposure, and motivation in exclusive
breastfeeding there is a significant association.
Conclusion: The relationship between advertising formula milk to nursing
mothers in the area of motivation Wonokeling, Jatiyoso, Karanganyar
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- Medical Education [2279]