Hubungan Iklan Susu Formula terhadap Motivasi Ibu untuk Memberikan Asi Ekslusif di Kelurahan Wonokeling, Kecamatan Jatiyoso,Kabupaten Karanganyar

Abstract

The Background: Many factors influence maternal behavior to give exclusive breastfeeding, including the effect of infant formula advertising. Formula milk advertisements in various media to create the impression as if the formula has a better or equal content of breast milk so it can replace the function of breast milk. Objective: To determine the relationship formula milk ads with maternal motivation exclusive breastfeeding Methods: The study design was a cross sectional study. The population of this study were all mothers of infants aged 0-18 months in the Village area Wonokeling, District Jatiyoso Karanganyar. The number of mothers with infants who meet the age is 53 people. The variables in the study were (1) Independent variables: Infant Formula Advertising and (2) dependent variable: Exclusive Breastfeeding Mother Motivation. This study uses primary data taken from questionnaires. Instrument or gauge data used in this study is a questionnaire. To test the validity of the computer with the help of SPSS for windows version 17.0 product moment correlation of Karl Pearson.sedangkan testing internal consistency reliability using approaches based on data from the once imposing a gauge against a group of subjects. The method of analysis in this study is the Chi Square test. Results: There is a relationship between exposure to advertising of formula milk exclusive breastfeeding with maternal motivation shown by the χ2 test p-value = 0.015, p <0.05, which means that the magnitude of the frequency of the two groups of infant formula advertising exposure, and motivation in exclusive breastfeeding there is a significant association. Conclusion: The relationship between advertising formula milk to nursing mothers in the area of motivation Wonokeling, Jatiyoso, Karanganyar