| dc.description.abstract | Community Development and Empowerment Program is a government initiative to improve the
human development index and promote economic development in communities surrounding the
mine, including post-mining implementation. The Community Development and empowerment
program is related to the company's image which can be seen in the implementation of activities
carried out optimally, so that the target of the Community Development and empowerment
program can be achieved. PT AMMAN as a mining company has implemented a Community
Development and empowerment program. This study aims to see the effect of the Community
Development and empowerment program on PT AMMAN's corporate image. This research was
conducted using a questionnaire instrument distributed to beneficiaries in West Sumbawa
Regency. The results of the questionnaire obtained were then tested for validity, reliability, and
normality using SPSS software. Factor analysis was conducted to show that factors affect the
corporate image of PT AMMAN. The results of the analysis of factors affecting PT AMMAN's
corporate image through Community Development and empowerment programs in the economic
sector, namely, MSME training and mentoring programs, Business and Financial Management
Training and Infrastructure development. The Community Development and empowerment
program carried out by the company has a positive influence on the company's image. The
Impression indicator of the community or beneficiaries through the Community Development and
empowerment program gets a very good category with the highest indicator value (score 86.93%). | en_US |
