Peran Manajemen Pemasaran Terhadap Keberhasilan Usaha dalam Perspektif Ekonomi Islam

Abstract

The success of a business is an objective to be achieved by any business person, either individually or in groups (companies). Determinants of success of these efforts encompass many factors, one of which is manajamen marketing undertaken by the businessman. Ayam Geprek Mbok Moro is a business engaged in the culinary field. Its existence as a business has been doing a series of ways in order to achieve the expected business without eliminating or override Islamic ethics in business. This study aims to determine the role of marketing management application on the success of the culinary Ayam Geprek Mbok Moro in the Yogyakarta area in the perspective of Islamic economics. This research is a field, this type of research is qualitative descriptive approach. Based on these results, it can be concluded that the application of marketing management (including planning, organizing, directing and controlling) conducted by Ayam Geprek Mbok Moro assign roles to the success of its business. Results or the role of which the company is ready to go one step further in its business performance, debt Auf as a business owner successfully repaid after he benefited from efforts Ayam Geprek Mbok Moro and increasing business unit (outlet) of Ayam Geprek Mbok Moro. Later in the implementation and results of the implementation of the marketing management, in compliance with the economic characteristics of Islam, modeled on marketing practices applied by the Prophet Muhammad and not contrary to the ethics of marketing.