PEMANFAATAN MEDIA BERBASIS INTERNET OLEH GEMBIRA LOKA ZOO GUNA MENINGKATKAN MUTU LAYANAN INFORMASI KEPADA PENGUNJUNG

Abstract

Riska Adena. 10321020. The Utilization of Internet Based Media by Gembira Loka Zoo to Improving Quality of Customer Service. Communication Sciences Sudies Program, Faculty of Psychology and Social and Cultural Studies, Islamic University of Indonesia. 2016. Internet as the easiest resources to meet the needs in finding info, info and news about the desired via internet-based media which is a tool to be used to convey the message of the communicator to the audience. Therefore, this paper intends to examine how the Happy Loka Zoo utilize internet-based media as an information service to visitors conducted by the communicator Happy Loka Zoo. As well as researchers want to know the content of the information, their management, and how their activities in an effort to improve the quality of service information by Happy Loka Zoo. This was a descriptive research a using a constructive paradigm using a phenomenology approach. The theory used: the basic concepts of the internet, websites, social media, information services and the conclusion of service information through web-based media. The research finding result was Public Relations Division of Gembira Loka Zoo conducted information service activities among others providing information service, providing information updating, and building customer relationships, so that customers be satisfied with the results of Gembira Loka Zoo service without having to location