| dc.description.abstract | This paper was created with the aim of comparing the results of Caynilv's
business implementation with the previously designed plans for 2022. The
influence of this brand awareness can have an impact on the local industry where
the product is made. Brand awareness is important for increasing sales because the
more people know about a brand, the more likely they will consider and buy the
products offered by that brand. Strong brand awareness can help maintain their
position in a competitive market and continue to expand their customer base.
Caynilv is a local brand that can meet the fashion needs of all groups at affordable
prices with characteristics or uniqueness while maintaining quality. The
implementation process used a qualitative approach method with the type of case
study research. For this reason, the methodology used is to dissolve the results of
the business plan, whether it is well realized or bring up differences during the
implementation process. Furthermore, the differences found became objects that
are resolved by referring to marketing management theories. Furthermore, based on
the results of observations and existing opportunities, business development is
changed by expanding product brand awareness with increasing brand awareness
and product variety through platforms and social media. Thus, the resulting product
can be more varied, and the intended target market can be wider. The results of this
business implementation can be realized well by implementing the strategy
properly and consistently. Although some gaps have been resolved with solutions
that refer to marketing management theory. Based on the results of observations
and existing opportunities, business development is be carried out by increasing
product brand awareness by providing other, more varied products. | en_US |
