ANALISIS PENGARUH PRAKTEK-PRAKTEK TQM TERHADAP DAYA SAING DAN KINERJA (Studi pada PT. Madubaru PG PS Madukismo Bantul Yogyakarta)
Abstract
An increasingly competitive business requires employers or businesses to
implement the right business strategy in facing the increasingly competitive business
environment, which is indicated by a continuous innovation process and a high level
of change in consumer tastes. Furthermore, in order for companies to be able to
compete and have good corporate performance, they can be supported by
implementing Total Quality Management.
Respondents of this study were employees of PT Madubaru PG PS Madukismo
Bantul Yogyakarta. The number of samples in this study were 50 respondents. The
data analysis method used in this study were: 1) analysis of respondents'
characteristics, 2) descriptive analysis, and 3) quantitative analysis using regression
analysis and path analysis, and all of these analyzes were completed using the SPSS
21.0 program.
The results of this study indicate that the total quality management has a
significant and positive effect on performance, the total quality management has a
significant and positive effect on competitiveness, competitiveness has a significant
and positive effect on performance, and competitiveness can mediate the effect of
total quality management on performance at PT. Madubaru PG PS Madukismo
Bantul Yogyakarta.
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