dc.contributor.advisor | Anas Hidayat, Drs., M.B.A., Ph.D., | |
dc.contributor.author | MAHARANI, NOFITRI ANTIKA | |
dc.date.accessioned | 2023-05-22T07:10:45Z | |
dc.date.available | 2023-05-22T07:10:45Z | |
dc.date.issued | 2023-04-06 | |
dc.identifier.uri | http://dspace.uii.ac.id/123456789/44800 | |
dc.description.abstract | In cosmetics, several makeup companies rely on packaging and advertising to draw in buyers.
Unless a consumer has previously used a product, the packaging will be a significant part of their
decision to purchase a product. Package redesign has become one of main factors of marketing
that attract customers and leads to do purchase intention. The aim of this research was to examine
relationship between package redesign and purchase intention towards Benefit Brow product. This
research was conducted in Yogyakarta in the context purchase intention based on consumers’
perspective. The data were collected by using questionnaire based on Likert scale. The method of
sample is using convenient sampling with 400 respondents that were chosen to represent overall
users. The data were then analyzed by using Structural Equation Modeling analysis and moderated
regression analysis with the helping of SPSS and AMOS. The result of this study found that there
is a positive and significant influence on product quality variables on perceived quality, perceived
value, brand image, price sensitivity and purchase intention on Benefit Brow | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | Purchase Intention | en_US |
dc.subject | Perceived Quality | en_US |
dc.subject | Perceived Value | en_US |
dc.subject | Brand Image | en_US |
dc.subject | Price Sensitivity | en_US |
dc.title | RELATIONSHIP BETWEEN PACKAGE REDESIGN AND PURCHASE INTENTION ON BENEFIT BROW PRODUCT | en_US |
dc.type | Thesis | en_US |
dc.Identifier.NIM | 13311010 | |