Strategi Komunikasi Pemasaran Dinas Pariwisata Kabupaten Maluku Tengah Dalam Mempromosikan Wisata Pantai Yang Ada Di Pulau Seram

Abstract

Seram Island, which is located in Central Maluku, has several tourist destinations that have their own charm for tourists who want to visit to enjoy the natural beauty of the cool beach. This study has two objectives: to find out the marketing communication strategies and forms of the Central Maluku Regency Tourism Office in promoting beach tourism on Seram Island. In answering the research objectives, this study uses qualitative methods based on several stages. First, the observation is carried out by visiting and seeing directly the object to be studied, and the researcher will also visit the Central Maluku Tourism Office to find some data information related to maritime tourism which is the focus of research. Second, conduct unstructured interviews. Third, documenting every written material in the form of essays, memos, announcements, instructions, magazines, bulletins, and statements. First, the marketing communication strategy of the Central Maluku City Government Tourism Office in promoting beach tourism on Seram Island is carried out by setting marketing targets, determining message content, choosing the right communication method, and choosing communication media, increasing cooperation and coordination between stakeholders (Provincial Government, Regional Government Tk.II/City, Private and Community), improve infrastructure quality and services, promote selectively and effectively, improve human resources and the quality of tourism business services through a system of guidance, education, training and monitoring and evaluation of tourism service businesses. Second, the form of marketing communication from the Central Maluku Regency Tourism Office in promoting beach tourism on Seram Island, namely through several media such as newspapers, banners, social media, tv, media websites.