Pengaruh Green Practices terhadap Expected Performance Outcomes pada UMKM Makanan dan Minuman di Daerah Istimewa Yogyakarta (DIY)

Abstract

This study aims to examine the partially influence of green practices to the expected performance outcomes in SME’s food and beverages in the Special Region of Yogyakarta (DIY). The sample of this research is 40 SME’s food and beverage in Yogyakarta Special Region (DIY). This research used convenience sampling technique to determine sample and data was collected by questionnaires. The data obtained were then analyzed using Structural Equation Modeling (SEM). Partially, the result showed green design practices, green purchasing practices, green production practices, green management practices, green marketing practices and green logistic practices influence the expected performance outcomes. From those six variables, the most dominant variable to influence the expected performance outcomes was green production practices and green marketing practices