| dc.description.abstract | Information systems today are very important for the company in running the
business sustainability in accordance with the development of information technology is
rapidly increasing. Many companies invest huge capital for information systems so that
they can run the business with technology that may impact upon the success into business.
Relationship of doing business in global terms with the information system is not
separated from the presence of Internet technology as a trend in the world of
international communication which can reduce operational costs and business
transactions. Information technology can be used for electronic trading facilities, or
known as E-Commerce. With the increase of e-commerce users in Indonesia background
for the emergence of online shopping company to market a product or service online.
Companies not need opens physical stores to sell their products review and also can be
send information, promotional products and transactions with consumers without direct
met. The purpose of this study was to determine the factors that influence the intention of
reuse e-commerce. The sample used in the studies are a number of 240 respondents who
are users of e-commerce. Data analysis techniques used in this study is SEM (Structural
Equation Modelling) operated by AMOS program (Analysist of Moment Structure).
The results of this study concluded that 1) there is positive and significant effect
of variable information quality on the perception value in the e-commerce, 2) there is a
positive and significant effect of variable quality system on the perceived value in the ecommerce,
3) there is positive and significant effect of variable service quality on the
perception value in the e-commerce, 4) there is positive and significant effect of variable
information quality on the user satisfaction in the e-commerce, 5) there is a positive and
significant effect of variable quality system on the user satisfaction in the e-commerce,
6) there is positive and significant effect of variable service quality on the user
satisfaction in the e-commerce, 7) has no positive and significant effect of variable
perceived value on the user satisfaction in the e-commerce, 8) there is positive and
significant effect of variable perceived value on the intention to reuse e-commerce and
9) there is positive and significant effect of variables user satisfaction on the intention to
reuse e-commerce. | en_US |
