| dc.description.abstract | In order to improve tourism in Yogyakarta, especially in Bantul, the
management of tourism become the important things in supporting the
advancement of tourism, especially in the regions. Bantul is one of the districts
that contribute significantly to involve Pokdarwis in tourism. Communication
become one of the things that really affect the management process. This research
was conducted in order to determine patterns of communication Travel Awareness
Group (Pokdarwis) in the management of tourism in the district of Bantul.
This research used descriptive method with qualitative approach,
researcher used a purposive sampling techniques and obtained informants were
four groups which include Pokdarwis Cerme Asri, Pokdarwis Goa Cemara,
Pokdarwis Kalibuntung, and Pokdarwis Pantai Baru. Data was obtained through
interviews, observation, and literature. Data analysis technique that is performed
through several stages of data collection, data reduction, data presentation, and
conclusion.
The result of the research showed that there were internal communication
flow direction in which interwoven vertical communication flows in the form of
upward communication and downward communication. In the internal
communication also established communication flows horizontally. In Pokdarwis
Bantul there are also external communication. Internal communication that exists
in Pokdarwis pattern forming a star (pinwheel) structure of the communication
network, whereas in external communications structural pattern of wheel
communication network. | en_US |
