The Effect Of Price And Product Quality On Purchasing Decision For Somethinc Brand Products

dc.contributor.author	DINI MARCELLINA
dc.date.accessioned	2022-10-25T02:52:52Z
dc.date.available	2022-10-25T02:52:52Z
dc.date.issued	2022
dc.identifier.uri	https://dspace.uii.ac.id/handle/123456789/39919
dc.description.abstract	This study aims to determine the effect of price and product quality on purchasing decisions. The research data was obtained by distributing questionnaires about price, product quality and purchasing decisions to 77 respondents who had / at least once used cosmetic products from Somethinc. The data analysis technique in this study used path analysis using SPSS version 22 for mac. The results showed that the price and product quality influenced the purchase decision of Somethinc cosmetics.	en_US
dc.publisher	Universitas Islam Indonesia	en_US
dc.subject	Price	en_US
dc.subject	Quality	en_US
dc.subject	Purchasing Decision	en_US
dc.title	The Effect Of Price And Product Quality On Purchasing Decision For Somethinc Brand Products	en_US