Analisis Propaganda Politik Melalui Hashtag #2019gantipresiden Di Instagram Melalui Preferensi Politik Mahasiswa Ilmu Komunikasi Uii
Abstract
Propaganda is a form of communication used by a group to be able to have an active or
passive role in the community. The development of technology and information has made social
media increasingly popular for use by the public in voicing their opinions about the world of
politics. Politicians and political parties have also used social media to channel their opinions and
interests. This study aims to determine political propaganda through the hashtag
(#2019GantiPresiden) on social media against the political preferences of Instagram users in
electing the president. This study used qualitative research methods.
The results show that the use of social media as a political preference in deliberative
democracy in Indonesia shows a contribution in the form of the availability of virtual public spaces
that are universal, open and freely accessible to anyone. The Instagram application is transformed
into a place used by the people to carry out deliberative democracy. The hashtag
#2019gantipresiden in terms of form is a kind of gray propaganda. This means that this propaganda
intensified by a group has origins that are not clear.
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