| dc.contributor.advisor | Dra. Budi Astuti, M.Si | |
| dc.contributor.author | Furqon Sean | |
| dc.date.accessioned | 2022-05-18T02:07:13Z | |
| dc.date.available | 2022-05-18T02:07:13Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/37318 | |
| dc.description.abstract | Consumer trust in online transactions significantly is more important than in traditional
markets, and Lack of trust in e-commerce component is considered as one of the main
reasons for crashing some dot-com companies. The aim of present study is to examine
factors that affecting the formation trust and their impact on purchase behavior in
decision making process. This research is based on data that obtained through a survey
study. In this study, the hypotheses were presented considering the variables were
associated with trust and technology acceptance and diffusion model that in 2009 by Yu
and Tao was presented. In this regard, factors were considered in the overall format of
the trustee, trustor and environmental factors in the three-step approach to building
trust, purchase and purchase repeat. Hypotheses were tested by SPSS software and
finally became clear that some of the factors have the strong impact on which level of
customer behavior.
Keywords: Internet shopping, purchase repeat, trust attitude, perceived usefulness,
perceived ease of use | en_US |
| dc.publisher | Universitas Islam Indonesia | en_US |
| dc.subject | Internet shopping, purchase repeat, trust attitude, perceived usefulness, perceived ease of use | en_US |
| dc.title | Analisis Faktor-Faktor yang Mempengaruhi Kepercayaan Konsumen dalam Melakukan Pembelian Online di Forum Jual Beli (FJB) Kaskus | en_US |
| dc.Identifier.NIM | 08311066 | |
