dc.contributor.advisor | Anas Hidayat, Ph.D. | |
dc.contributor.advisor | Ruli Hapsari, S.Pd., M.A. | |
dc.contributor.author | Yuliana Paramita | |
dc.date.accessioned | 2022-01-03T07:30:00Z | |
dc.date.available | 2022-01-03T07:30:00Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/35592 | |
dc.description.abstract | Yuliana Paramita (2012)”THE ROLE OF CONSUMER SATISFACTION
TOWARDS LOYALTY AND BUYING INTENTION, A Study of Universitas Islam
Indonesia, Yogyakarta”. Yogyakarta: Management Department, International
Program, Faculty of Economics, Islamic University of Indonesia.
The increasing variety of cellular card creates a competitive environment for the
marketers. By these competitive environments, it is very important for the marketers
to keep the satisfaction and loyalty of their consumers in order to increase buying
intention. The understanding about the importance to keep satisfaction and loyalty the
loyalty from the consumer is important for the sustainability of the company.
Satisfaction and loyalty is important to create Buying Intention activity.
This study emphasizes on the influence of consumer satisfaction toward loyalty and
buying intention.
Data used for this study is primary data which is collected through questionnaires
filled by respondents. This study involved 200 respondents. The respondents
comprises of consumers of XL cellular cards. The influence of consumer satisfaction
on consumer loyalty and buying intention was known after the data was analyzed by
using Structural Equation Model (SEM).
The results of the study shows that satisfaction and loyalty is significantly influence
the buying intention. | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | The Role Of Satisfaction Towards Loyalty | en_US |
dc.subject | Buying Intention Of XL Cellular Card | en_US |
dc.subject | Case study of Islamic University of Indonesia Yogyakarta | en_US |
dc.title | The Role Of Satisfaction Towards Loyalty And Buying Intention Of XL Cellular Card (Case study of Islamic University of Indonesia Yogyakarta) | en_US |
dc.Identifier.NIM | 08311277 | |