| dc.description.abstract | Muhsin Alim Hamrawy. 2011. The Effect of Product Performance Quality on
Brand Reputation, Satisfaction and Loyalty : Study Case of YAMAHA
Motorcycle in Faculty of Economics , Islamic University of Indonesia, Sleman,
DIY. Yogyakarta : International Program Faculty of Economic, Management
Department, Indonesian Islamic University.
Keywords: Product performance quality, brand reputation, satisfaction, loyalty.
In this paper the researcher tries to empirically test the influence of performance
quality toward brand reputation, satisfaction, and loyalty. Sample in this research
are Bachelor students of Economics Faculty, Indonesian Islamic University,
Sleman, Yogyakarta. This researches’ total of sampels are 186 respondents. While
data collecting conducted by using questionnaire. Results indicate by using
analysis of multiple regression that performance quality have positive influence to
customer satisfaction. Performance quality have positive influence to brand
reputation. Customer satisfaction have positive influence to brand reputation and
customer loyalty. While brand reputation have negative effect on loyalty. Second
analysis is using path analysis, which it used to find the indirect effect of the
relation. Product performance quality have no indirect effect on loyalty. This
research conclude that performance quality and brand reputation is not the main
factor that guarantees consumer become loyal. Researcher found that consumer
evaluates the perceived risk in their purchasing process. | en_US |
