Strategi Program Berita Televisi Lokal Bali TV Dan Dewata TV Dalam Pengembangan Budaya Lokal Dan Pariwisata Bali (Studi Deskriptif terhadap Orti Bali di Bali TV dan Gatra Dewata di Dewata TV)

Abstract

Bali TV and Dewata TV produced the news program that kind culture and available tourism in Bali. This news program had the segment that not only for the Balinese resident personally, but the foreign tourists who were visiting at Bali. So as kind the news and the format of the news were very important in development persistence of the local culture and Balinese tourism. So Bali TV and Dewata TV had their respective strategy of the news program to help developed the local culture and Balinese tourism. This research produced several important findings. Firstly, Bali TV more chose to use the format of the Package news, whereas Dewata TV more chose to use the Voice Over format. Secondly, Bali TV had three appropriateness criteria of the news that is, compatibility of news material with the Point Of View and the Mission Balinese TV, in accordance with the journalism code of ethics from KPI, the appropriateness of the news was based on the agenda setting, whereas Dewata TV had four appropriateness criteria of the news that is, in accordance with the Jurnalistik Code Of Ethics, there was none of SARA element (the ethnic group, the religion, and the race), had the value paid, did not contain "pornography" and the pure culture. Thirdly, Dewata TV more chose to use the entertainment program to give the portion that was quite big for the presentation of the culture and Balinese tourism. Whereas Bali TV chose to give the small portion for the news of the culture in Orti Bali. Bali TV more the focus in the reporting of politics and the government compared with the reporting of the culture. KEY WORDS: Strategic News Programme, Package, Voice Over, Agenda Setting, Orti Bali, Lintas Dewata, Culture, Destination