Optimization Of Financial Literacy And Financial Technology For Enhancing Third Party Funds In Pt. Bank Tabungan Negara

Abstract

This report is a case study on “Optimization Financial Literacy and Financial Technology for Enhancing Third Party Funds in PT. Bank Tabungan Negara”. This case study is a challenge because the increase of the third party funds is focused on millennial and z generation, where the number of millennial and gen z customers in Bank Tabungan Negara Bank (BTN) is still small compared to senior customers whereas the number of millennials and gen z in Indonesia is very large and is an opportunity for BTN bank to be present to provide appropriate financial services.

The method used were obtained from primary data such as observation, interview, and secondary data such as collection of related journal and company’s data. During apprenticeship, the writer was assigned in consumer funding unit for three months to find out problems and provide recommendations.

The result of the internship is the Consumer Funding Unit has responsibility to raise funds from third parties which are one of the most contributing sources of funds through selling products such as savings, deposits, and demand deposits. The funds obtained are channeled back to the community in the shape of credit. BTN has conducted a review on visits to improve the quality of the third party funds. Besides, BTN also sells the products by cooperating with several parties such as retail/business owners, companies, and developers. In targeting young generation, BTN provides financial education by visiting universities. This has become a challenge as well as a great opportunity for bank BTN to increase third party funds by targeting millennials and gen z.