Pembaruan Inovasi Model Bisnis Berbasis Agilitas Stratejik: Studi Longitudinal di UKM
Abstract
The purpose of this study is to find out and explore how strategic agility in
facilitating and driving Business Model Innovation (BMI) in the context of SMEs. The
novelty in this study is the new framework regarding the connection of strategic agility
with BMI in the context of SMEs.
The research method used is a qualitative approach, developed in depth through a
single longitudinal and focused on cases in SMEs. The selection of case studies is based
on special and interesting phenomena so it is clearer to study. The selected case is UKM
named Jejamuran Resto because it has a niche market share and received various national
awards.
The results of this study suggest that the existing strategic agility framework is found
in SMEs. This study provides a note that downscaled adaptation is needed to the existing
theory into the context of SMEs. The inherent capacity that needs to be added in the
framework is a meta-capability called strategic network, which appears and has important
benefits for SMEs in overcoming the limitations faced.
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- Master of Management [408]