"The Influence Of Product Knowledge, Product Quality, And Price For The Customer Satisfaction And Loyalty"

Abstract

The objectives and assumptions of health care reform have changed repeatedly during the past century. Health informatics has long been peripheral to reform and must now become more central. Nowadays many kinds of health products and multilevel companies are spreading everywhere including different brands. These companies can see the indicators of an unhealthy life style and recognize many people will need their product. Expenditures on health care will likely continue rising because technological innovation makes possible new services and products. This Study analyse the influence of product knowledge, product quality, and price for the customer satisfaction & loyalty. The focus of the study is to see how positively the responds of the market toward of the products of PT KLINK INTERNATIONAL and significantly the relationship between the variables.