dc.contributor.advisor | Djoko Utomo | |
dc.contributor.author | Dian Ratnasari | |
dc.date.accessioned | 2020-12-11T07:13:17Z | |
dc.date.available | 2020-12-11T07:13:17Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | https://dspace.uii.ac.id/123456789/25802 | |
dc.description.abstract | This study discussed about the effect ofmarketing mix on consumer behaviour in
PT. Aseli Dagadu Djokdja. It aimed to analyze (I) the extent to which marketing
mix's factors including price, product quality, service, place, and promotion
effected on the consumer behaviour (gender, age, occupation and consumer's
education) in PT. Aseli Dagadu Djokdja and (2) To analyze which marketing
mix's factors effecting strongly on consumer behaviour. Based on the result of
Chi-Square analysis and Coefficient Contigency, collectively the variable's
marketing mix effected on consumer behaviour. From the result it was suggested
that PT. Aseli Dagadu Djokdja should consider the factors especially the quality
productfactors. | en_US |
dc.publisher | Universitas Islam Indonesia | en_US |
dc.subject | Marketing Mix (Price, Quality Product, Service, Place, Promotion) | en_US |
dc.subject | consumer behaviour including gender | en_US |
dc.subject | age, occupation, and education | en_US |
dc.title | Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalam Pembelian Produk PT. Aseli Dagadu Djokdja | en_US |
dc.Identifier.NIM | 02311149 | |