Browsing Management by Author "Muhammad Yoga Izzani, 15311050"
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ANALYZING THE EFFECT OF INSTAGRAM -BASED BRAND COMMUNITIES ON BRAND LOYALTY
Muhammad Yoga Izzani, 15311050 (Universitas Islam Indonesia, 2019-05-28)The purpose of this study is to show how Instagram-based brand community can affect the elements of customer-centric model (the relation between customer to the brand, product, company and other customers) that use three ...