Browsing Management by Author "Lefina, Ziyan Puteri"
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The Influence of Social Media Influencer’s Trustworthiness on Engagement, Expected Value and Purchase Intention
Lefina, Ziyan Puteri (Universitas Islam Indonesia, 2022-04-22)This study aims to determine whether followers' perceptions of an influencer's trustworthiness can lead to responses to the influencers' recommended brands, specifically brand engagement in self-concept, expected brand ...