Browsing Management by Author "Guntur Eko Putra"
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The Influence of Customer Satisfaction on Word of Mouth Communication: A Study of Individual Locus of Control as Mediation Role Toward Convenience Product Consumption in Kodya Yogyakarta
Guntur Eko Putra (Universitas Islam Indonesia, 2007)Guntur Eko Putra (2007), "The Influence of Customer Satisfaction Word-of-Mouth Communication: AStudy ofIndividual Locus of Control Mediation Role toward Convenience Product Consumption in Kodya Yogyakarta". Yogyakarta: ...