| dc.description.abstract | The resilience of small industry unit try to face economic crisis at least have been
tested to be compared to a big effort unit. This research descript how perpetrator
of small industry in Pasar Induk Sandang Tegalgubug, Cirebon, tries to hold out
from various problem which embosome their effort. Study abaout adaptation
strategy that attended to express the knowledge system from a group of society of
community realized in behavior. The merchant's knowledge of cloth textile
Tegalgubug is running its effort and also their knowledge about market, about
cloth model which saleable, sale strategy, price strategy, focus strategy and the
other way which related to their business activity, like places that sell the textile
cloth, quiet and busy time of selling and also the other symptoms that take to
determine continuity of effort and the patterns which are formed by the economic
avtivity will be studie from the aspect economic approach of rational economics
and moral.
The result of this search shows the pattern strategy of purchasing goods and
marketing strategy used to take care effort's continuity. Some choices following
moral directive are educate people become the merchant, and make relation
through payment of ngalap nyaur. While choice have a meaning of economic
advantage or have the character rational at behavior like giving cheap price and
discount to new customer, focus at one unit effort, and strive to monopolize the
certain cloth motif.
Keywords: Adaptation Strategy, Rational Economic and Moral Economic, Textile
Market | en_US |
