PERAN COMPETITIVE STRATEGY DAN GREEN SUPPLY CHAIN MANAGEMENT DALAM KINERJA UMKM DI PASAR TRADISIONAL KABUPATEN SLEMAN
Abstract
Good economic growth is an assessment of the success of the government
in carrying out development, including the economic aspects. It is known that
Micro, Small and Medium Enterprises (MSMEs) have an important and strategic
role in national economic development. One of the centers of MSMEs in Indonesia
is the traditional market. The traditional market is a cultural symbol and one of the
centers of economic activity for the people of Indonesia. This makes it important
for traditional markets to continue to grow. However, with the entry of modern
civilization marked by the mushrooming of modern markets such as supermarkets,
malls and other modern shopping centers in Indonesia, the existence of traditional
markets is endangered.
This research aims to examine how the implementation of competitive
strategies in MSMEs in traditional markets in an effort to improve company
performance. Not only that in the current issue of environmentally friendly issues,
researchers are also researching how MSMEs in the traditional market manage
environmental-based supply chains which are often called Green Supply Chain
Management on company performance. This research involved 200 MSMEs in
traditional markets located in Sleman Regency, Yogyakarta. This research was
conducted by structural equation modeling to test the relationship between
variables to be reviewed. The results showed that all competitive strategies turned
out to have a significant effect on Green Supply Chain Management itself. While
the Competitive strategy and Green Supply Chain have a positive effect on the
performance of MSMEs companies in the Traditional market.
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- Master of Management [408]