| dc.description.abstract | As technology changes so rapidly that aims to make it easier for consumers to create
new patterns, businesses must be able to adjust and take advantage of these changes.
This change is called the disruption era, where companies must have the ability to
explore and exploit or often called the ability of ambidexterity to continue to grow.
Companies that have the ability to explore and exploit are called ambidextrous
companies.
This study aims to analyze what are the drivers, barriers, and mechanisms for
implementing ambidexterity in 3 technology startups in Yogyakarta. The research
method is qualitative with plural case studies using interviews. The results showed
that the drivers for ambidexterity consisted of forming strategic alliances, company
flexibility, and collective decision making. Ambidexterity barriers namely competition
to form markets, input & manufacturing costs, market development needs,
incremental change focus, and limited R&D. In addition, ideally in the mechanism of
implementing ambidexterity in a company must combine 3 approaches namely
structural, sequential, and behavioral integration. | en_US |
