ANALISIS MANAJEMEN REDAKSIONAL PADA SURAT KABAR DAERAH UNTUK MENARIK MINAT PEMBACA DI BATAM POS DAN TRIBUN BATAM

Abstract

The purpose of this study are 1) Analyze redactional management in attracting the reader's interest in Batam Pos and Tribun Batam; 2) Analyzing the inhibiting factors in the management process in attracting the reader's interest in Batam Post and Tribun Batam. The research paradigm is constructivism. The type of research is qualitative. Technique of collecting data in this research is observation, interview and documentation. Data analysis technique in this research is descriptive. The results showed 1) Management Redaksional In Attracting Reader Interest In Batam Pos and Tribun Batam implemented with stages of planning, organizing, implementation and supervision. The advantages possessed by Batam Pos is to have news writing standard that is 12 “rukun iman” news and Batam Pos become part of Jawa Pos Group. The advantage of redactional management from Batam Tribun is Tribun Batam has news criteria presented that the news must meet the 4 benefits are: Intellectual benefit, Emotional benefit, Spritual benefit and Vertikan benefit; 2) Batam Pos and Tribun Batam both have weakness (Weakness) so that it can be an obstacle in implementing editorial management to attract readers interest is on Batam Pos sometimes there is reporter who after carrying out the task of turn off the communication tool. In the Tribun Batam there are weaknesses that reporters are also not required to come at the afternoon meeting so there are reporters who come and not.